LEADERS IN SPONSORSHIP

Overview

LEADERS


Our first dedicated sponsorship forum in sport took place on 7th Oct 2009 at Chelsea FC. Some of the leading brand executives in sport took to the stage including:

Philippe Le Floc’h, Marketing Director, UEFA; Hans Erik Tuijt, Global Manager, Heineken Activation; Peter Moore, President, EA Sports; Brett Yormark, CEO, NJ Nets NBA; Steve Cumming, Global Category Director – Sponsorship, PR & Events, Diageo; Adam Silver, Deputy Commissioner, NBA Basketball.

A dedicated audience of 200 senior level delegates gathered to hear the speakers discuss subjects on ROI in a recession; media and technology innovations; connecting fans to brands; and how to create and implement a global brand strategy.

Following extensive feedback, Leaders in Sponsorship was officially launched on the 6th October 2010 with a remit to provide an opportunity to learn from sponsorship leaders on subjects such as negotiation, innovation, activation, evaluation and the latest trends catching the attention of the leading practitioners. The conference offered an expanded programme for over 290 sponsorship professionals from 45 countries, representing 53 different brands, to share their knowledge and expertise. To find out more about Leaders in Sponsorship 2010, please click here.

Leaders in Sponsorship 2011 was held on the 5th October 2011 and has seen the conference grow further and excel in content delivery. With over 13 world-class speakers and 300 sponsorship professionals coming together, the core themes focussed on: ‘Latest trends in sponsorship’; ‘Where are brands spending their money and why?’; ‘Sponsorship versus marketing’ and ‘How technology and social media are shaping the future of sponsorship’. The overall networking experience was further enhanced by the dedicated Leaders in Sponsorship networking zones, and the ability to meet other senior leaders attending the Leaders Sport Summit.

Leaders in Sponsorship 2012 included a world-class roster of speakers from the NFL, P&G, Hublot, FC Barcelona, ABInBev, Orange, SAB Miller, Investec, DHL, Western Union, Jacksonville Jaguars and GE. They spoke on a range of issues such as the latest trends in sponsorship from the US sports market, where global brands are spending their money, Olympic sponsorship, creating rights, the future of brands and how to harness the fans to activate sponsorships globally.

To download the official Leaders Sport Summit 2012 event guide please click here.

Why is it different to other sponsorship conferences?

  • The best content: Thought provoking discussion that will improve your learning
  • The best speakers: We scour the world for the best practitioners
  • The best attendees: The event is invitation only and every delegate is pre-qualified
  • The sponsorship conference of choice for brands
  • The best networking: Not only with 300+ sponsorship experts but 1,000 director level delegates across 40 sports and 50 countries attending the Leaders Sport Summit