With the advancement of the digital media landscape rapidly changing through newer technologies, greater investment, and more discerning consumers with varying behaviours, the growing opportunities for the ever-popular sports industry have also increased concurrently. As businesses and organisations improve their understanding of the digital environment, sport continues to evolve alongside this medium with highly desirable and unique outputs.
Having introduced “digital workshops in sport” for a selective group of senior rights holders back in 2009, Leaders was asked to provide subsequent sessions based on similar content for 2010. Such was the success and excitement of these workshops that Leaders in Digital Sport was formalised to provide an opportunity to learn from digital leaders from around the globe.
Leaders in Digital Sport, which took place on the 6th October 2011, showcased the world of opportunity that awaits the sports industry in the digital age, bringing together 200 senior experts from clubs, leagues, associations, federations and brands in sport. Following input from a number of highly respected digital professionals, a conference programme based on technology, interaction with fans, gaming, social media and commercialising digital content was produced to create the best learning environment for those involved in sports and digital.
On the agenda for Leaders in Digital Sport 2011 were a range of subjects including:
- Social media or social myth: Is it really going to change the face of sport?
- Taking control: How US sport used digital technology to transform their businesses
- Knowledge is power: How engagement, data and technology can transform your digital business
- How sports fans are using media to build their own properties
- Fans of the future: How will the next generation of sports fans get their fix?
- Commercialising Digital Content: Are you making money or wasting time?
Leaders in Digital Sport 2012 included a stellar line up of speakers, with the crowd addressed by prestigious representatives from companies such as Facebook, Sky Sports, Fox Sports, YouTube, NBC, BBC, Terra, Maple Leaf Sport and Entertainment, Pittsburgh Penguins, MLS, Universal Music, Manchester City and more. Sessions concentrated on the major topics within the industry, including; Digital lessons outside sport, how fans will consume sport in the future, the digitalisation of the Olympics, Digital fan engagement, building new digital platforms and finally a session on how the music industry has coped with content rights issues.
To download the official Leaders Sport Summit 2012 event guide please click here.