LEADERS

Leaders events are exclusive, invitation-only and for the senior decision makers in sport. With conferences in Football, Performance, Sponsorship, Digital Sport and Horse Racing. Leaders incorporates a number of high level conferences as well as a series of specific workshops and networking opportunities, that make it the must attend international sporting event in the calendar.

Leaders in Football
The brainchild of James Worrall, Founder & CEO of Executive Sport Ltd, Leaders in Football was formed in 2007 after identifying a void in the football business industry for a premium event that brought together the most important leaders from world football and sports.

Founded during a period of an ever-increasing number of conferences within the sports industry, close consultation with many influential industry executives confirmed the need for a unique communication platform to voice their opinions on how the business of football should be governed for the better. Leaders in Football was created to provide a networking environment in order to bring together football’s most important leaders to share knowledge, best practice and ideas.

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Leaders in Performance
The concept of Leaders in Performance was first developed after the inaugural Leaders in Football in 2008. Following a series of consultations with key stakeholders that attended, it was identified that several major topics and talking points at Leaders in Football 2008 could be further developed in a conducive environment by bringing together the most relevant and important people.

One of these areas was sporting performance and excellence, by bringing together the elite coaches, managers, sporting directors, technical directors, performance directors. Thus, Leaders in Performance was created.

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Leaders in Sponsorship
Our first dedicated sponsorship forum in sport took place on 7th Oct 2009 at Chelsea FC. Some of the leading brand executives in sport took to the stage including:

Philippe Le Floc’h, Marketing Director, UEFA; Hans Erik Tuijt, Global Manager, Heineken Activation; Peter Moore, President, EA Sports; Brett Yormark, CEO, NJ Nets NBA; Steve Cumming, Global Category Director – Sponsorship, PR & Events, Diageo; Adam Silver, Deputy Commissioner, NBA Basketball.

A dedicated audience of 200 senior level delegates gathered to hear the speakers discuss subjects on ROI in a recession; media and technology innovations; connecting fans to brands; and how to create and implement a global brand strategy.

Following extensive feedback, Leaders in Sponsorship was officially launched on the 6th October 2010 with a remit to provide an opportunity to learn from sponsorship leaders on subjects such as negotiation, innovation, activation, evaluation and the latest trends catching the attention of the leading practitioners. The conference offered an expanded programme for over 290 sponsorship professionals from 45 countries, representing 53 different brands, to share their knowledge and expertise.

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Leaders in Digital Sport
With the advancement of the digital media landscape rapidly changing through newer technologies, greater investment, and more discerning consumers with varying behaviours, the growing opportunities for the ever-popular sports industry have also increased concurrently. As businesses and organisations improve their understanding of the digital environment, sport continues to evolve alongside this medium with highly desirable and unique outputs.

Having introduced “digital workshops in sport” for a selective group of senior rights holders back in 2009, Leaders was asked to provide subsequent sessions based on similar content for 2010. Such was the success and excitement of these workshops that Leaders in Digital Sport was formalised to provide an opportunity to learn from digital leaders from around the globe.

Leaders in Digital Sport, which took place on the 6th October 2011, showcased the world of opportunity that awaits the sports industry in the digital age, bringing together 200 senior experts from clubs, leagues, associations, federations and brands in sport. Following input from a number of highly respected digital professionals, a conference programme based on technology, interaction with fans, gaming, social media and commercialising digital content was produced to create the best learning environment for those involved in sports and digital.

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Leaders in Racing
With horse racing a hugely popular sport on a global scale for many hundreds of years, the international horse racing industry has become a multi-billion pound business, watched in almost every nation of the world. Now of significant economic importance, the sport is influenced by various stakeholders including governments, governing authorities, racecourses, betting operators, broadcasters, sponsors, commercial partners, and the entertainment sector.

After extensive feedback from all key stakeholders in the sport, Leaders in Racing was formalised with a remit to provide an opportunity for the industry to come together and debate the business of racing and network with all the other executives across all sports and from all over the world.

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