CASE STUDIES
“Leaders is a perfect match for us, and I believe it is a perfect match for anyone who is serious about doing business in the sports industry.” Chris Buckley, CEO, Supponor.
- Supponor provides Digital Billboard Replacement technology for live sports broadcasts
- The company’s objectives involved introducing their services to decision makers in the sports industry and staying front-of-mind during a 3-5 year rights cycle
- The Leaders Sport Summit provided a targeted route-to-market and played a critical role in moving sales oppprtunities forward
- Supponor held dozens of new client meetings, created 3 real sales opportunities and secured business from their activities at Leaders Sport Summit 2011
Supponor is a specialist company that has focussed entirely on developing and commercialising Digital Billboard Replacement technology for live sports broadcasts. These revolutionary services will change the world of billboard advertising across sport and provide rights-holders, brands and broadcasters with new flexibility and increased revenue. Delivering real value and innovation in technology and sport, Supponor were selected for the Leaders’ Centre of Excellence exhibition and have sponsored Leaders events in 2008, 2009, 2010 and 2011.
Being a start-up company, Supponor’s key strategic objectives were to introduce their services at the right level of the industry, build awareness of the company and the products, and to keep front of mind with rights holders throughout their rights cycles. Chris Buckley, CEO, explains, “This was about engaging the Decision Makers in sport, and Leaders is a magnet for the top executives in the industry. The attendee list is a who’s-who of the global business and this perfectly matches our ambitions.” He adds “Because Leaders carefully select the companies for the exhibition, every company adds value. The attendees come to see what is out there, they are in the right frame of mind and are focussed and targeted in how they spend their time. It’s perfect for initiating new contacts and moving opportunities forward. Every conversation is worthwhile.”
Over the two days of the 2011 Leaders Sport Summit, Supponor had more than 50 face-to-face meetings in the Centre of Excellence exhibition, which Chris believes is worth the investment on its own. “The space in the exhibition is essential for us. It acts as a rallying point and allows attendees to find us, maximising the number of meetings and new contacts we make. It also allows us to really demonstrate the services we offer in a compelling and memorable way, and face-to-face remains the very best way to do business. As a route to market, Leaders is focussed, targeted, engaging and definitely value for money”.
Chris secured his space in the 2012 Centre of Excellence exhibition and delegates had the opportunity meet him and the Supponor team on 10th and 11th October at the Leaders Sport Summit.
“Leaders in Football is so focused and targeted on delivering high-quality, authoritative speakers. This is for significant for us, as it creates a hub of very senior level executives that we can communicate with“ – Paul Nolan, Managing Director – Nolan Partners
ABOUT NOLAN PARTNERS
- Nolan Partners was the first specialist firm dedicated to the provision of search for the business of sport.
- Nolan Partners client list includes, but is not limited to, NFL, AEG, The FA, Chelsea FC, British Olympic Association, The Jockey Club and Premier League.
- Their main objective was to conserve Nolan Partners’ position as a leader in its field by partnering with a prestigious sport business conference.
Nolan Partners addresses the need in the market for an Executive Search firm focused exclusively on the sports market and related sectors, such as betting and gaming, to help them find executives for business leadership roles. They work on an international basis with clients that range from world famous sporting clubs, governing bodies, professional leagues, venues, agencies, broadcasters and the major corporate organisations involved in sport.
SPONSORSHIP OBJECTIVES
The main objective for Nolan Partners was “To increase our brand awareness and business network across an audience of senior decision makers by aligning ourselves with one of the most high-profile events in sport business.”
Nolan Partners work with a host of National and International organisations across a wide variety of sub sectors in sport, placing business leadership roles. The company’s objectives were to align themselves with a sport business event that attracted top-level attendees. “Leaders in Football brings together a captive and senior-level delegate list, which has been hand-selected to ensure the right business contacts are made. The event sponsorship opportunity allowed us to reinforce our leadership position in the international football industry and get quality time with real decision makers.”
As a main partner to Leaders in Football 2012, Nolan Partners received exclusive event branding and sponsorship rights over the two days and category exclusivity in the search and recruitment sector across all 5 conferences. “We gained privileged access to VIP’s and our brand was clearly visible alongside a number of high profile speakers within a conference of senior delegates in football. The conference is so high profile now that the news feeds also exposed our brand to the wider world of sport, who were following proceedings through the broadcast media in attendance,” said Paul Nolan.
“Leaders event sponsorship offers an excellent opportunity to be aligned with a high profile event. It provides an ideal platform to forge new business relationships within the sport industry and build brand awareness in a receptive environment” – Charlie Dundas, Managing Director UK & Ireland, Repucom.
ABOUT REPUCOM
- Repucom is a world leader in full-service brand analysis and research.
- They provide crucial insight into the effectiveness of branded content, revealing the most efficient practises for sponsorship.
- Since 2004, the company has established itself as the data provider of choice for the top brands, agencies, rights holders and broadcasters across the sports industry.
- Repucom’s key objective was to build brand awareness among senior level delegates and engage with a highly targeted and receptive audience.
Repucom supplies reliable and reputable sports sponsorship evaluation with global reach and local knowledge. Their exclusive offering of evidence-based brand analysis can be utilised to gauge brand activity at events or measure performance of rival brands across the spectrum of sponsorship inventory. Since 2004, the company has established itself worldwide as the data provider of choice for the top brands, agencies, rights holders and broadcasters across the sports industry.
SPONSORSHIP OBJECTIVES
“Our main objective was to build brand awareness among top-level executives in the sport business industry, while maximising our positional advantage at the event to build key relationships across multiple sport backgrounds,” Managing Director, explains Charlie Dundas. As main partner to Leaders in Sponsorship 2012, Repucom received category exclusivity and sponsorship and branding rights across all marketing collateral, main stage and workshop branding.
Each year, Leaders brings together the very best in the sponsorship industry to learn, share knowledge and extend their business network. Repucom secured their space at Leaders Sport Summit 2012 and maximised their position as a main partner by engaging with the key decision makers in sport through a number of sponsorship initiatives. “We work with rights holders, brands and agencies across the sports industry and beyond and this is exactly the type of audience that Leaders attracts to its conferences,” said Dundas.
He adds, “Our key objective for the event sponsorship was to engage with a receptive audience, where our services and products carried weight; Leaders hand-pick their delegates, which means that everyone who attends is commercially relevant for us.” Over the two day period, Repucom gained direct access to top-level delegates, providing value and a targeted route-to-market that created new business opportunities.
If you would like to learn more about the sponsorship opportunities available at Leaders events, please enquire here
