Following strong recommendations from senior executives in the sports industry, the Leaders Sport Summit 2013 once again will host a series of industry-specific workshops tailored to the requirements of the wider sports industry. These workshops are ‘invite-only’ and will take place in a private ‘closed doors’, peer to peer environment, with no media, agencies or suppliers allowed.
Leaders Sport Summit 2012 Workshops included:
Social Media is Finished – Building a Game Layer on Top of the World’s Information
Social media is finished.
It’s a bold statement but by saying it’s finished, we’re referring to the networks, infrastructure, tools and technology that underpin our activity on the web’s social spaces. With the infrastructure developed, the first movers and smart minds are moving on. In the coming years a gaming layer will emerge on top of the world’s information, that will be every bit as sophisticated as the current socialised web. ‘Play’ will contribute a defining role in future social media strategies and begin to shape our online behaviour and interactions. We are entering truly exciting times.
In this workshop rights holders joined iCrossing and Chelsea FC to discuss the role the gaming layer will have on their upcoming marketing strategies and how this is going to affect fan engagement with their brand.
Session was led by:
Paul Doleman, CEO iCrossing UK
Jonathan Hassell, Founder and Director, Hassell Inclusion
and Chelsea Football Club.
Leaders in Rugby Workshop
Rugby as a sport is developing at a significant pace. New owners, broadcasters, technologies, regulations, formats, and ideas shape the way in which the game is consumed. But there are still significant challenges, not least around stadium development, player contracts, media exposure, and the need to commercialise the product to fund the future. Bringing top expertise from the US sports market, including 25 years in various executive posts in the NBA, MLB and NHL, most recently as CEO of Atlanta Spirit, Bernie Mullin presented to 25 CEO level rugby executives about how to compete in a crowded and hugely competitive sports market.
Session was led by Bernie Mullin, Chairman and CEO, The Aspire Group
Team Sky: Peak Performance, On & Off the Road
Team Sky is arguably the best new sporting team in the last 5 years. From the outset, a clear 5 year plan was established with the main objective of delivering a British winner of the Tour de France. In the workshop, Fran Millar (Head of Business Operations at Team Sky) provided insight into the Team Sky journey and how they have applied the hugely successful performance principles of the on road team to deliver a highly successful marketing and sponsorship management programme. The session also illustrated Team Sky’s commitment to establishing and measuring sponsorship performance against clear objectives not only for themselves, but for its commercial partners.
How the Miami Marlins Deliver a Total Fan Experience
The US sports market is a hotbed for innovation and nowhere more so than in Major League Baseball, the nation’s favourite sport. This exclusive master-class provided case-study examples of in-game entertainment to enhance fan experience, and how this is extended over social media, by one of the MLB’s leading franchises, the Miami Marlins, at their new showcase venue – Marlins Park. Attendees had the opportunity to learn best-practice, and develop new ideas to extend the action from the pitch to throughout the venue, as well as find new ways to engage fans and build their brands.
Session was led by Avid and Eric Richard Ramirez, Manager, Game Presentation & Events, Miami Marlins.
Eric has worked at the Miami Marlins MLB franchise for over 8 years, and has overseen the transition from a modest production and display facility to one with state of the art capabilities. He is responsible for all multimedia content including video programmes, commercials, promos, game-day presentations and website content.
Redefining how Sport Leaders and Fans Connect
This workshop gave participants a view on how we get under the skin of fans by mapping the fan experience. It demonstrated how we use this methodology to identify opportunities in different sports.
As product and service companies increasingly leverage the value of fanatical advocates we feel it’s time for sports organisations to better leverage the value of ‘fan centric’ thinking. This workshop was designed to act as a catalyst to illuminate the fan experience, to help identify the pain points and key opportunities across channels.
Session was led by Greg Boullin, Digital Strategist, Sapient Nitro.
Professional sports teams are facing unprecedented challenges to ticket revenue growth amid, among other factors, global economic constraints, an enhanced competitive environment, and a strong secondary marketplace. Many clubs have turned to dynamic pricing in an attempt to address these growth challenges. PwC’s sports advisors from the UK and US along with a panel of senior football club executives discussed the concept of dynamic pricing and its future in the industry, as well as key implementation issues and lessons learned from clubs who have pioneered the concept.
Session was led by Julian Jenkins Director of International Marketing, Cardiff City FC and Malachy Brannigan, Vice President – Finance, Derby County FC
The Aspetar Sports Medicine Symposium – Performing in the Heat: Get the most out of your Athletes
Whilst it is important for delegates at Leaders in Performance to gain a broad understanding of the performance world, it is also key to spend quality time with like-minded peers on a specific area of expertise. To that end, we are delighted that Aspetar hosted a specific sports medicine session on some of the current issues of the day in a dedicated room of the conference.
Wondering how to maximise your training camp ‘benefit to cost ratio’ by getting the best from your athletes? Recent evidence shows that heat-training camps can increase performance faster than altitude-training camps. In one hour the world experts on exercising in the heat provided all the tips you need to maintain athlete health and improve performance on the day of competition.
Prof Roald Bahr, Clinical Leader for the Aspetar Programme for Prevention of Injury and Illness in Sport, President of the Medical Commission of the International Volleyball Federation (FIVB), and a member of the IOC Medical Commission – Medical and Scientific Group
Prof Louise Burke, Head of Sports Nutrition, Australian Institute of Sport
Dr Rob Duffield, Senior Lecturer – Associate Head of School, Charles Sturt University
Dr Sebastien Racinais, Senior Research Scientist, Aspetar
Prof Martin Schwellnus, Professor of Sport and Exercise Medicine, IOC Research Centre Director
FIFA Medical Centre of Excellence Director, Department of Human Biology, Faculty of Health Sciences, University of Cape Town
Chair: Prof Greg Whyte, Professor of Applied Sport & Exercise Science, Liverpool John Moores University