2014 CONFERENCE AGENDA
The Leaders Sport Summit US edition will be an international gathering of 300 director level delegates from the world of sports business, brought together to share knowledge and deliver excellence and progress across the sports business industry. The inaugural Leaders Sport Summit USA will provide an exciting new platform for many of the world’s leading figureheads to share unique insight and global best practise to an exclusive, invite-only audience.
LEADERS SPORT SUMMIT 2014 (NEW YORK)
CONFERENCE AGENDA – 21ST MAY 2014
GOING GLOBAL: TAKING YOUR SPORT TO THE FOUR CORNERS OF THE EARTH
From worldwide TV coverage and international regular season games, sport is now a global game. But how do you operate in this new commercial landscape and what’s coming next? This exclusive panel explores these important questions.
Mark Tatum, Deputy Commissioner, NBA
Roger Goodell, Commissioner, NFL
Richard Scudamore, Chief Executive Officer, The Premier League
FANS OF THE FUTURE: HOW SPORTS FANS WILL GET THEIR FIX
From Connected TV and companion screens, to Google Glass and Bitcoin, the fan experience is ever-changing. But will these new devices and technologies have a significant impact on behaviour? This session will explore the space and examine the trends and innovations, the costs and benefits and address some of the biggest challenges facing broadcasters, rights-holders and brands in this shifting landscape.
John Skipper, President, ESPN
Vivek Ranadivé, Owner, Sacramento Kings
BUILDING AN INTERNATIONAL FAN BASE AND BRAND
Reaching the global market is key to growing your revenue, whether through merchandise, TV rights or regional sponsors. We ask teams with the giant international footprints, what are the keys to building a fan base and a brand overseas?
Jörg Wacker, Board Member, Internationalisation and Strategy, FC Bayern Munich
Ekrem Sami, Managing Director Marketing, McLaren F1
Paraag Marathe, President, San Francisco 49ers
Guy-Laurent Epstein, Marketing Director, UEFA
UNLEASHING THE PASSION: SPORTS MARKETING IN A CHANGING WORLD
All brands share a desire to be noticed, to be distinctive in crowded and competitive product categories, to touch and improve people’s lives, and reach them every day. Sport can help to deliver this, but getting it right is not simple. This exclusive Keynote will explore the questions you need to answer, from scale and footprint, to authenticity of a relationship and delivering RoI, and examine where top marketers need to look in the future.
Marc Pritchard, Chief Marketing Officer, Proctor & Gamble
Steve Easterbrook,Global Chief Brand Officer, McDonalds
IN THE BIG LEAGUES: LESSONS IN GROWING A DIGITAL BUSINESS
For many years sports and entertainment have tried to harness the potential of the digital revolution to grow their businesses. MLB Advanced Media have been at the forefront of this movement and through creativity, innovation and razor sharp business acumen, they now have revenues over $600m annually. The New York Times In this session a pioneer of the digital sports space identifies the key lessons from the last decade and what lies ahead.
Bob Bowman, Chief Executive Officer, MLB Advanced Media