Following strong recommendations from senior executives in the sports industry, the Leaders Sport Summit 2013 once again will host a series of industry-specific workshops tailored to the requirements of the wider sports industry. These workshops are ‘invite-only’ and will take place in a private ‘closed doors’, peer to peer environment, with no media, agencies or suppliers allowed.

Leaders Sport Summit 2013 Workshops included:

Concussion in Sport – Prevention, readiness to return to play, and the debate on ‘chronic traumatic encephalopathy-CTE’ – Do multiple concussions lead to serious long-term health problems

Concussion has moved from the medical lexicon to being on the minds of professional athletes, coaches, parents and sports administrators. This injury can limit a season, a career and a team’s ranking – bad publicity may threaten a sport’s viability if parents don’t let children participate. Specific topics covered in this symposium include;

(1) Is there a risk of long-term health problems including depression, suicide, dementia if players have repeated concussions.
(2) Do ‘minor’ concussions accumulate – can there be the equivalent of an ‘overuse injury’ for concussion in sports like football.
(3) Do children’s brains need different concussion management. The symposium panel includes the world’s leading concussion experts from the fields of neurology and sports medicine. The aim is to address practical issues that can be applied by club management and legal offices.

A/Prof Paul McCrory, Lead, Zurich Concussion Guidelines
Professor Roald Bahr, Head of Aspetar’s Injury and Illness Prevention Programme (ASPREV)
Professor Jiri Dvorak, Chairman, FIFA Medical Assessment and Research Centre
Dr Michael Turner, Chief Medical Adviser, British Horseracing Authority

Professor Karim Khan, Director Research and Education Centre, Aspetar



The Secrets of Sponsor Retention

McLaren are one of the most successful motor racing brands in the world has a heritage of partnerships with major international brands. Here, John Allert will explore how McLaren have worked alongside sponsors, some for over 30 years, and will explain the role that data plays in the process.

Speaker: John Allert, Group Brand Director, McLaren F1



The Evolution of Content – Best Practice and Innovation in Sponsorship Content Marketing

For years Brands have seen huge value in creating their own content to meet marketing objectives, from Coca-Cola’s Street Striker to webisodes distributed via social media channels such as the Nivea Great Football Experiment and Wembley FC. But as sports fans change their viewing habits, how is content evolving to ensure brands communicate to consumers in a compelling and engaging way? Is content creation still an important part of sponsorship activation or has content evolved so much that it stands up in its own right, reducing the need for brands to part with huge sums of money to by rights?

Together with Budweiser and The FA, this invitation-only workshop will look at how best in class sponsorship and new content marketing strategies have evolved from 2 angles, (i) Fan created (ii) Brand created, and how Federations can best support that new approach.

The session will examine the challenges, opportunities and business impact this evolving Sponsorship Content Marketing model presents, and offer insight into:

Importance to be authentic (by understanding the fan)
- Why creating content has to resonate with fans or it dies
- Football Passion drivers
- Nivea for Men case study

How new technology and new digital platforms will help brands deliver more authentic campaign
- Budweiser FA Cup TVC – User generated content at its finest

Sponsorship vs platform creation and having total control of your content
- Vodafone TBA / XXXX Island / Australia’s Greatest Athlete
- Wembley FC

Speakers: Christian Flouch, Senior Brand Manager, AB InBev & Peter Daire, Group Head of Sponsorship, The FA



Delivering the Future of Live Sport Online

The number of people watching live sport online is only getting bigger. Innovative clubs, broadcasters, sponsors and governing bodies are grasping this opportunity to give fans something new. This interactive session will examine the thinking behind some of this season’s rich live and interactive sport coverage on the web and mobile and highlight how technology, commercial goals and user behaviour now point to what the future will hold.

Attendees will join Manchester City and Aqueduct to discuss commercialisation of online match coverage, the future of in-stadium experience, and how providers of live sports coverage online can grow their share.

Speaker: Russell Stopford, Head of Digital at Manchester City FC

Led by Rob Oubridge, Founder, Aqueduct



The Challenges of Hosting a Global Sports Event

As global sports events increase in scale and complexity and strive to reach an expanding worldwide audience, the pressures placed on the host venue are changing and growing.

This session brings together representatives of the world’s most famous sports venue, Wembley Stadium and representatives from UEFA and London 2012 to discuss this issue from both a venue and event owner’s perspective.

Wembley has twice hosted the UEFA Champions League Final and was the venue for nine matches of the London 2012 Olympics Football Competition, including both finals.

Delegates will learn how stadiums with ambitions to host major events need to think and plan well beyond their normal event day operations if they are to successfully attract and host such events.

During an interactive session, the panel will share their insights, experiences and lessons learnt in areas such as:
- The scale of the challenge
- The need for flexible and adaptable accommodation, contractual arrangements and operations
- The enhanced demands of security, broadcast, media, sponsors, hospitality and transport

Speaker: Patrick Comninos, Head of Club Operations, UEFA


Measure Readiness. Manage training process. Maximize performance.

An athlete’s physical readiness and functional state can be measured and comprehensively assessed using the latest developments in physiology, cognitive neurobiology and computer aided modeling. Each session, training load can be optimized to achieve best possible results and lower the chances of injury.

This invitation-only workshop will examine the new advanced types of analyses that are revolutionizing training, prediction of injuries and performance potential. Attendees will discuss:
- Injury prevention and performance
- Direct correlation between data and performance
- Collection of data in a cloud
- Predictive value of data

Bjorn Rekelhof, Strength and Conditioning Coach for AFC Ajax Amsterdam

Led by Val Nasedkin, Co-Founder & VP Business Development, Omegawave



Injury Prevention Strategy as a Cornerstone of a High Performing Team

It is well understood that screening the intrinsic coping abilities of the individual athlete is crucial in building performance. Testing and monitoring the athlete’s risk profile can effectively make a predisposed athlete, a protected athlete and a high performing athlete in the end.

This session will focus on the practical implementation of milestone testing and continuous monitoring within a sports team.

Rob Swire, Head Physiotherapist, Manchester United FC
Stijn Vandenbroucke, First team Physiotherapist, FC Dynamo Moscow

Hannes Cleppe, Head Physio, SpartaNova
Isabel Van Obergen, CEO SpartaNova



Connected sports solutions engage your fans and grow your audience: New ways to enrich the viewing experience

Live stats, social media feeds, exclusive video… Sports fans have an endless thirst for rich media content and this is changing the way live games are experienced. This workshop will examine how this thirst can be quenched by offering useful and synchronized information, drawing on fascinating examples from the London 2012 Paralympic Games and looking at what innovation can be expected from the upcoming Sochi 2014 Olympic and Paralympic Games.

Join Atos and Worldline for case studies from their customers that will demonstrate how to make the best of the connected world.

Speaker: Craig Spence, Director of Media and Communications, International Paralympic Committee

Led by:
Fabrice Doreau, Head of Strategic Business Development, Atos Olympics & Major Events
Mathieu Dubreu, Head of Business Development Media & Sport – Worldline