2014 CONFERENCE AGENDA
The Leaders Sport Summit New York edition will be an international gathering of 300 director level delegates from the world of sports business, brought together to share knowledge and deliver excellence and progress across the sports business industry. The inaugural Leaders Sport Summit New York will provide an exciting new platform for many of the world’s leading figureheads to share unique insight and global best practise to an exclusive, invite-only audience.
LEADERS SPORT SUMMIT 2014 (NEW YORK)
CONFERENCE AGENDA – 21ST MAY 2014
09:00 – 09:45
GOING GLOBAL: TAKING YOUR SPORT TO THE FOUR CORNERS OF THE EARTH
From worldwide TV coverage and international regular season games, sport is now a global game. But how do you operate in this new commercial landscape and what’s coming next? This exclusive panel explores these important questions.
Mark Tatum, Deputy Commissioner, NBA
09:45 – 10:15
10:15 – 11:00
IN THE CRYSTAL BALL: A TASTE OF WHAT’S COMING NEXT AS MEDIA, TECHNOLOGY, SPORTS AND FANS COLLIDE
From Connected TV and companion screens, to Google Glass and Bitcoin, the fan experience is ever-changing. But will these new devices and technologies have a significant impact on behaviour? This session will explore the space and examine the trends and innovations, the costs and benefits and address some of the biggest challenges facing broadcasters, rights-holders and brands in this shifting landscape.
Bob Bowman, Chief Executive Officer, MLB Advanced Media
Mark Lazarus, Chairman, NBC Sports
Vivek Ranadivé, Owner, Sacramento Kings
Bill Wanger, EVP of Programming, Research and Content Strategy, Fox Sports
11:00 – 11:30
11:30 – 12:15
BUILDING AN INTERNATIONAL FAN BASE AND BRAND
Reaching the global market is key to growing your revenue, whether through merchandise, TV rights or regional sponsors. We ask teams with the giant international footprints, what are the keys to building a fan base and a brand overseas?
Jörg Wacker, Board Member, Internationalisation and Strategy, FC Bayern Munich
Bruce Buck, Chairman, Chelsea FC
12:15 – 13:45
13:45 – 14:30
UNLEASHING THE PASSION: SPORTS MARKETING IN A CHANGING WORLD
All brands share a desire to be noticed, to be distinctive in crowded and competitive product categories, to touch and improve people’s lives, and reach them every day. Sport can help to deliver this, but getting it right is not simple. This exclusive Keynote will explore the questions you need to answer, from scale and footprint, to authenticity of a relationship and delivering RoI, and examine where top marketers need to look in the future.
Simon Lowden, Chief Marketing Officer, PepsiCo
14:30 – 15:00
15:00 – 15:45
THE SPORTS BUSINESS 2020: NEW FACES AND NEW IDEAS
From technology pioneers to billionaire politicians, a new breed of owners are entering world sport and bringing innovative ideas that will shape the games we watch for years to come. So what are the ambitions of these industry leaders, how will they achieve them, and what does that mean for the global entertainment industry?
Dave Howard, President, MSG Sports
Jean-Claude Blanc, Chief Executive Officer, Paris Saint-Germain FC
15:45 – 16:15
16:15 – 17:00
WORLD CUP FEVER: THE BUSINESS BEHIND A WORLDWIDE SPORTING PHENOMENON
The 20th FIFA World Cup is swiftly approaching. As Brazil readies itself to host the event for the first time since 1950, we ask just what impact the world’s biggest single-event sporting competition will have across the globe and the US. In a tournament that costs its organisers billions of dollars, Don Garber, the MLS Commissioner, and Sunil Gulati, the US Soccer Federation President and Member of the FIFA Executive Committee, talk about the business and economic outcomes.
Don Garber, Commissioner, MLS
Sunil Gulati, President, US Soccer Federation and Member of FIFA Executive Committee
Thierry Henry, Player, New York Red Bulls
17:00 – 19:00